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VIVO bags Title Sponsorship of SIIMA 2017

In South India, the South Indian International Movie Awards SIIMA is recognised to be the biggest and best-watched film awards show.  Their target is to identify the best talents in the cinematic industry such as Tamil, Telugu, Kannada and Malayalam.

SIIMA aims to recognise excellence in cinematic achievements in the Tamil, Telugu, and Malayalam. This is always a two-day event and huge celebrities grace the function. All the time they travel to the different location.

Now the title sponsorship of SIIMA 2017 is grabbed by the VIVO mobiles. Below is the official confirmation of the same.

South Indian International Movie Awards (SIIMA), is the largest and the most viewed film awards show in South India and enjoys over 50% television reach across the South Indian region. SIIMA is a true reflection of South Indian cinema and connects the Global South Indian Film fans with their favourite South Indian Film Stars.

SIIMA aims to recognise excellence in cinematic achievements in the Tamil, Telugu, Malayalam and Kannada film industries as assessed by the viewers and fans from the world over through a unique and proprietary voting mechanism, thereby truly representing the choice of the fans!

Bringing together the Tamil, Telugu, Kannada & Malayalam film industries annually, SIIMA travels to a foreign location every year, together with approximately 500 celebrities for a weekend full of glitz, glamour and fun.

Having completed 5 successful editions and travelling across countries like Dubai, Sharjah, Malaysia, Singapore in the Past, SIIMA 2017 is all set to travel to a new country in June 2017.

Held over a period of 2 days, SIIMA gets together the top film’s stars and celebrities for the most prestigious awards show with red carpet glamour, scintillating performances, and lots more. The two-day event has creative interactive sessions among filmmakers and artists of the four south Indian languages during the day and the awards night in the evening. On the Day one, we celebrate Telugu & Kannada Cinema while Day Two is dedicated to Tamil and Malayalam Cinema.

We at SIIMA are happy to announce our association with “VIVO” as the Title Sponsor for SIIMA 2017.

Talking about VIVO and SIGMA 2017, Adusumilli Brinda Prasad Chairperson – SIIMA says “We are extremely happy and gratified for all the support from all the four South Indian film Industries and SIIMA has only been growing in scale and popularity year on year. I am happy to welcome VIVO Mobiles as our Title Sponsor for SIIMA 2017”

Delighted at the association, Vivek Zhang, CMO, Vivo India, said, “We are thrilled to have partnered with the most coveted platform representing South Indian cinema globally. As a global smartphone brand, we constantly try to connect closely with our target audience in different parts of the country.We believe that the popularity of South Indian International Movie Awards (SIIMA) is a splendid opportunity for Vivo to strengthen connect with the right audience and create a strong brand recall. Our latest offering in the Indian market is a step ahead in our endeavour to revolutionise the selfie phenomenon.”